Who We Are

We Springmax Limited was established in Nov 2005, with head office in Auckland New Zealand, and branches in Qingdao and Guangzhou China.

Our staffs have decent knowledge and experiences within both NZ/AU and China markets. This enables us to seamlessly communicate and bridge our suppliers and buyers within and across both sides. Our mission is to bridge our suppliers and buyers, then create & add value for them.

Some of our key team members include:

Hui Gu
Managing Director

Hui has extensive experiences in NZ/AU-China trading industry. He graduated from Auckland University with post-graduate degree in Commerce and Information Systems. He is a NZ and Australia Chartered Accountant (CA), and a globally recognised Certified Information Systems Auditor (CISA). Hui has more than 8 years business consulting and auditing work experience in both PwC and Westpac Banking Corporation. He has expertise in risk management, business process audit, and business performance improvement. During the last 12 years in NZ, he has accumulated rich knowledge of NZ various industries. He has also established strong relationships with China local government and big Chinese clients who are sourcing NZ premium FMCG products.

Helen Han
Marketing Manager

Graduated from Liaoning University with Bachelor Degree of Commerce and Administration, majoring in Marketing and International Business. Helen has been living in NZ for more than 8 years and worked as a marketing guru for Fairsquare International Ltd. She has been developing extensive networks both in China and in NZ with local kiwis, new migrants and foreign students. Her advanced WeChat marketing skill is a value add for us.

Xiuhai Gu
China Office Manager

Mr Gu has more than 30 years’ business experience in China. He has been in a senior management position in one of the biggest commercial automobile manufacturing company in China for many years. Mr Gu is managing our offices in Qingdao and Guangzhou in China.

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To know more about What We Do and our Products & Services